Vintage Swimwear Fashion Guide

Women's Vintage Swimwear Secrets

Before you go shopping for some cool Vintage swimwear or Retro Swimwear, why not sit back
and learn a bit about what you're wearing!

Photo courtesy My Vintage Vogue

Perhaps more than any other garment, the swimsuit has changed beyond all recognition in the last century.
One of the most appealing aspects of early 20th century womens swimwear fashion,
was the gradual uncovering of her body again after the stuffy and repressed days of the Victorian era.
In those days, women were expected to wear even more clothing when they went to the beach!


The Edwardian years saw a gradual change in attitudes, thanks in part
to the French women in post first world war Deauville and Biarritz , and to the growing influence of the USA in womens liberation.
Liberation of her knees that is  -  the pursuit of equal rights is still on the agenda in 2010 .

1910's Swimwear



Knitted swimwear was the first big change. very naughty at the time by all counts, those early
images of daring women are priceless.Caps were usually made of uncomfortable rubberized
fabric, which discouraged many women from going for anything more than a paddle.

1920's Swimwear



Looking at the timeline of Vintage Swimwear design, some major companies come to mind - in particular the famous Jantzen Swimsuit.



Founded in Portland in 1910,
The Jantzen Knitting Mill coined the term swimsuit, instead of bathing costume.
Jantzens infamous red diving girl logo came to epitomise the 1920's flappers new found freedom.
Hollywood played their part and Max Sennetts Bathing Belles began to adorn magazine advertising all over America.



The popular one piece swimwear design for the 1920's resembled the minidress of the 1960's, and even employed the use of tights!
Bathing caps were now made from stretch latex rubber , and were beginning to become a fashion accessory.



1930's Swimwear


Photo - Jantzen Archive Blog
A few designers stand out in this decade.

Elsa Schiaparelli

She adapted the more traditional tank top Mailott or One piece Swimsuit
and designed the first backless swimsuit to allow a woman to get a more even
tan to show off in her evening dress.



Lucien Lelong designed the hugely popular one piece jersey belted swimsuits, shown below
by Vogue photographer George Hoyningen-Huene



As the 1930's progressed, womens swimsuits had grown a lot shorter.

In 1935 Claire McCardell, the creator of the American Look,
took a pair of scissors to this and created the first two piece, which was
the forerunner of the Bikini.



1940's Swimwear


Skirted suits and bathing caps were all the rage in the 1940's .




Photo Life Archive


The Invention of the Bikini

Louis Réard unveiled his Bikini in 1946, though two piece swimwear had been around
for a good decade by now. He could not find anyone who was willing to wear this stringy
skimpy excuse for a swimsuit and subsequently hired model Micheline Bernardini - pictured below
to pose.


It caused a sensation, and still finds its way into the average womans swimming attire to this day.
For the record Reard claimed that you do not have a ' genuine' bikini unless you can pull it
through your wedding ring!

1950's Swimwear

Truly the decade of Swimwear glamour !



Photo -My Vintage Vogue


Rose Marie Reid swimwear from the mid 1950's


Photo - My Vintage Vogue

Cannes Film Festival became the glamour capital for a while with the likes of
Brigitte Bardot and Diana Dors turning up in Bikinis.


Most women however stuck with the one piece swimwear.
The forerunner of todays Miraclesuit Swimwear was the Corset swimsuit
which became popular for women not blessed with a perfectly toned body.
Faced with a drop in sales, traditional corsetry manufacturers branched out.
Soon, tummy panels and boning with bra cups began to creep into designs.
Apron designs were popular and skirted two piece outfits also.

Check fashionsonic's Vintage Swimwear Shop and Pandoras Choice - they
stock a gorgeous range of vintage style swimwear by What katie Did.

Vintage Swimwear Sizing Tips

Before you go shopping, here's a few pointers for

Wide Hips - One piece skirted suits or Apron suits

Thick waist - Single color one piece swimsuit - avoid floral designs.

Big Tummy - The Miraclesuit is ideal, either way look for swimwear with tummy support.

If you don't suffer from these ' normal' body shapes, then - lucky you!

We'll leave off with a charming fashion film from the late 1940's featuring some of the
latest 1940's swimwear design.
Time to throw off the clothes and expose that pale skin girls.





copyright fashionsonic2010.

 Some photos courtesy Life Magazine archive

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